Direct To Press

"We felt this is going to be the best way to bring four-color into our shop with a minimal amount of operator expertise in the area of traditional four-color printing," Cypert says. He notes that the automation makes the press relatively easy to run.

With all of its benefits, DI seems sure to grow in popularity. According to "The GATF Guide to Direct-Image Presses," the market for two-up, four-color DI presses will triple from 2000 to 2005, and then more than double by 2010.