Direct To Press

Perhaps the most important thing Heidelberg has done to increase interest in DI has been to create a remarketed press program to make refurbished DI presses available.

"That definitely opened a market that hadn't been there before," notes Daehnhardt.

One in-plant that purchased a remarketed press was the County of Tulare's Print & Mail Services. Manager Hal Cypert says he looked at Xerox and Indigo digital printers, but in the end decided to go with a refurbished Quickmaster 46 DI, for which his 15-employee shop paid $186,000.