Direct Mail Still Leading Marketing Medium
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“Two findings come through loud and clear from this report,” said George Orme of David Shepard Associates, a marketing consulting firm that partnered with DMA to produce the report. “First, most marketers today are using digital media to both sell and nurture a stronger bond with their customers. But the study also underscored that very few companies have mastered the analytics and found ways to accurately measure the incremental effect of each media within a multi-media campaign.”
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