Direct Mail Outlook: Still Best Marketing Value
Direct mail would not score a passing grade in the school of popular belief: Mature marketing channel, some would say, popular with the 50-and-over set, but eschewed by the generation of digital device toters. And besides, Mr. ZIP and the U.S. Postal Service are but another $5 billion nonpayment closer to extinction. No one cares about "junk mail" anymore, right?
Related Content
USPS Reports Net Loss of $9.5B
Proposed Postal Reform Acts Seek Rate Hike
USPS 10-Year Plan: Four Years In
The Alliance Applauds Introduction of the USPS SERVES US Act
USPS Announces No Stamp Price Changes for January 2025
Commentary: The USPS Must Roll Back Recent Postage Increases, Stop Upcoming Rate Hike
Comments
