Direct Mail Outlook: Still Best Marketing Value

"On the postal front, our ability to enhance our commingling and postal optimization systems to help our customers better control costs gets only more important as rates rise and as customers look to us to provide solutions," Jaeger concludes.

"We also showcased, at the DMA (show), our new interactive print solutions that combine the power of print with mobile technology applications on smart phones and tablets, for example, giving marketers new ways to make connections with customers. That created buzz and excitement, and has the potential to infuse new energy and interest into the direct mail space." PI