Direct Mail Outlook: Still Best Marketing Value

"We engineered a new direct mail press line with a modular approach that optimizes direct mail format flexibility and efficiencies," he says. "The press line is equipped with in-line inkjet, inspection, sorting and mailing technologies. Customers are able to get a wider range of page size and page count flexibility. Varnishes and spot colors, UV coating, high-speed label application, and advanced inkjet addressing and personalization are additional features that give direct marketers even more options in creative design and format execution.