Direct Mail Outlook: Still Best Marketing Value

While the prospects of a healthy 2013 are largely married to a healthy economy and consumer confidence, RR Donnelley is ensuring it is doing everything it can to ensure success for its clientele. Technology is a huge part of the equation, contends Coyle.

"With the best responders as targets, we make our ProteusJet MultiWeb technology available to deliver compelling messages and offers," he says. "We support these mailings with Internet media and smart phone technology to deliver a full sales experience to the consumer. Augmented Reality is another technology we are introducing to the product mix. We believe it will bring further life and interactivity to the printed page. This, in turn, will motivate readers to envision products and services, which will boost responses."