Direct Imaging Offset for the In-plant

Scott Lipsey: The speed of the DI is a major advantage. Running up to a speed of 10,000 an hour. Even though toner-based devices have come down in price per copy, it still cannot compare to the price per copy we get off the DI.

Dan Lee: Color is more true than anything I have seen in a toner-based system. Running these posters that are a solid color, you get banding vibration on the toner process, and when you're running a solid, like a solid blue sky, it shows up. You just see that banding vibration that you don't have on a press. Although I know there are some people that are using the iGen for similar things and they're thrilled with it.