Direct imaging can be a viable technology bridge between digital color and traditional litho. .

By Vic Barkin

The ‘Opposition’

If you’re trying to make the decision between a DI and an automated conventional press with CTP, start first with your own due diligence. Do you have a CTP system in place already? Trained four-color press operators? Required floor-space? Does DI really fit your growth plans?

DI proponents will promote the benefits of automation, but just as much automation is available on today’s conventional presses, if desired. In certain environments the argument can be made that traditional offset is a more productive fit.

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

DI’s New Niche