Direct imaging can be a viable technology bridge between digital color and traditional litho. .

By Vic Barkin

• DI is an obvious choice for process or spot color shell runs for future imprinting on digital devices.

All this combined points to DI being a viable and mainstream technology bridge between high-quality digital color and traditional litho. If nothing else, it’s worthy of investigation.

So I leave you with this challenge. Look at your work mix. On similar volumes, calculate cost per printed 4/0 page for digital compared to DI, or DI versus conventional offset. Also look at laser imprinting costs on DI-run shells versus running full-color VDP when it’s just the black text that changes. You may be surprised to find the niche for you really does exist. IPG

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Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

DI’s New Niche