Direct imaging can be a viable technology bridge between digital color and traditional litho. .

By Vic Barkin

Digital press manufacturers have long promoted their benefits in comparison to offset. Demographically segmented runs, constantly changing information causing obsolescence, proof of concept, test market applications, etc. All of these fit the DI as well. The big difference is that DI doesn’t just emulate offset quality, it is offset quality, and for many higher-end customers, that’s still the expectation.

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Companies:
Presstek Inc.
Xpedx

Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

DI’s New Niche