DI’s New Niche

That’s something to think about.

‘Dear John’ is Alive and Well

In a presentation I gave a few years ago for the Southeastern University Printing and Duplicating Managers Conference, I said, “Buy for POD. Be ready for VDP.” I still stand by that statement...but a few things have changed.

Although we would have hoped for dramatic changes by now, the fact remains that most cut-sheet-printed variable data done today is still text-only. Unless there is a need for true 1:1 personalization—meaning changing both text and multiple (color) images on the fly—a versioning mentality employing segmented base runs on a DI and imprinting with laser, could be a better, less costly solution.