Direct imaging can be a viable technology bridge between digital color and traditional litho. .

By Vic Barkin

So Where’s the Niche?

As with anything, niches are created by voids and the creativity to fill them. Digital Imaging presses fill the space between what can cost-effectively (and time-effectively) be done either by near-offset-quality digital color devices on one side, and 20? to 29? conventional offset presses on the other.

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Companies:
Presstek Inc.
Xpedx

Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

DI’s New Niche