Direct imaging can be a viable technology bridge between digital color and traditional litho. .

By Vic Barkin

An interesting perspective from a psychological viewpoint was offered by Jeff Steinhardt, graphics sales manager for xpedx’s Denver office (which sells both Ryobi DI presses and conventional offset equipment).

“The DI architecture doesn’t look like a press, so it isn’t as intimidating to those coming from either the digital or the small two-color offset market,” says Steinhardt. This should also be considered, as perception frequently translates into reality.

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Companies:
Presstek Inc.
Xpedx

Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

DI’s New Niche