Digital On Down The Line

Cook says the transformation from an offset operation to a digital shop has boosted the amount of work the shop does. It currently produces 35 million impressions annually, compared to about 20 million that the shop was doing just a few years ago. The amount of color work has skyrocketed since the addition of the DocuColor 40, although a 1960 Multigraphics press is still used to do some two- and three-color work. Cook feels his customers are comfortable with the quality and speed of the digital output, and the ease of ordering right from their desk.