Digital Dreams Come True In Color

"The 2060s allow us to do smaller jobs from 5,000 or 10,000 pieces, but we can also do a target market of 200 or 300," says Salinas. "It's a lot more cost-efficient then offset."

With its digital color technology, Salinas says his shop can do a 500-piece, full-color run with four or five variable data images, from conception to completion, in a couple of days.