Digital Dreams Come True In Color

Double-digit Growth

The ACE Hardware in-plant has had double-digit growth in its variable data products since it made the digital leap five years ago. Since the installation of the two Xerox 2060s a year and a half ago, the shop can now produce 32,000 full-color postcards per hour.

The color shells, or spread sheets as Salinas calls them, are produced on the 2060s, eight up, without variable data. The shells are then cut into four-up sheets and sent through the high-speed 6180s, where they are customized with personal information—at the rate of 180 (four-up) copies per minute or 8,500 per hour.