Digital Dreams Come True In Color

Castro says the in-plant has seen steady growth in variable data requests.

"We are hoping to double our variable data jobs on the color side in the next year or so," he says.

Castro also credits the shop's digital color/variable data capabilities for a surge in insourced work.

Winning Essentials

Across the Colorado River in Mesa, Ariz., the city's in-plant took the digital plunge in 2000 when it added a Minolta CF3102 digital color printer.