Digital Dreams Come True In Color

Variable data capability was the main reason the University of North Texas in-plant invested in the Indigo 3000, but Friend notes several others: Lower technology costs, better maintenance/service, more choice of format sizes, stock versatility and six-color (vs. four-color) capabilities.

"And, it was the right time to take the leap," he says, confident the move will pay off big in the future. By the end of the decade, Friend predicts, in-plants offering high-volume digital color will be in the driver's seat in an increasingly competitive printing industry.