Digital Domains

"The biggest thing is the personalization—that is what we really use it for," Jablinske explains. "At the time we made the purchase it was the only thing out there that met two important criteria—one was that we could go to six-colors and the other was that we could do personalization."

Another Seattle shop using digital equipment is the University of Washington's in-plant, which utilizes a Xerox DocuColor 40 to offer posters, color photos, flyers and book covers to its campus clients.