Digital Domains

Skipton says that in its offset days, his shop printed about one billion pages per year.

"We would do overruns of items and put them into stock," he explains. Two-thirds of these items ended up being thrown away. Now things are different.

"When an order comes in from our customers, that order is automatically routed to the print-on-demand area. It goes in, pulls the materials it needs out of the database, sends them to the printer and it prints them. The first time we actually touch the order is when we pull it off the back of the printer, completely up to date and ready to ship to the customer."