Digital Destination

This is what all shops will need to do in the future, vendors say—and those who are waiting may leave themselves in the dark.

"Those people who are remaining in the older offset world are setting themselves up to be outsourced or taken over by other departments," warns James Tramontana, digital reprographics segment manager for IBM Printing Systems. Tramontana suggests managers move to a system that can handle variable information and can integrate hard copy and digitally produced copy into the workflow. Also look for one that is easy to use, he says.