Digital Color - Cleared For Take-off

Hyperbole aside, Linda Becker, vice president of world wide color at Xerox, identifies three major trends driving changes in the graphic arts industry, all of which play to the strengths of digital color printing:

• Print on-demand

• Personalized documents

• Distribute and print capabilities

However, Becker is quick to note these trends aren't the death knell of offset printing, just the dawn of a new era.