Digital Color - Cleared For Take-off

What's more, because in-plants traditionally hold close relationships with their in-house marketing and sales departments, they are uniquely disposed to take advantage of all the benefits variable data color printing has to offer.

Problems In The Past

In theory, digital color printing sounds great. Fast, cheap, on-demand color that can be manipulated to deliver personalized information. Who wouldn't want that? But the truth is, early adopters often found it to be lacking.