Digital Color - Cleared For Take-off

Despite all the hoopla, however, one of the biggest strikes against it, marketing reps will tell you, has long been lack of awareness in the marketplace.

And then along came Heidelberg.

Ever since Drupa, where the offset king announced that its partnership with Kodak had yielded the 70-page-per-minute (ppm) NexPress 2100 digital color printer, the buzz has been building about digital color printing. Even NexPress' competitors concede the importance of Heidelberg's entry into the digital color printing arena.