Digital Color A Good Fit

Tom Neckvatal, director of Graphic Services at Securian Financial Group, in St. Paul, Minn., and owner of a Kodak NexPress 2100 since December 2003, says that he can finally offer his clients affordable short-run color.

"We had to do this work traditionally [i.e. offset], and the clients were paying an extremely high amount for what they were getting," he says. "They'd increase the quantity to lower the cost per unit, but then throw away half the job, so it wasn't really saving them anything.