Digital Color A Good Fit

...Without Spending a Fortune

You might think all this speed would come at a great cost, but users of these digital wonders tout cost-efficiency as another prime benefit.

"The cost of running 2,000 or fewer copies is 50 percent less than the cost of running on our press," testifies O'Donnell.

"Offset is our bread-and-butter," says Rick Wise, director of Printing Services at University of Missouri-Columbia, "but with models like the iGen3 that tout near-press quality, for the first time you have a viable option [for cost-effective color work]."