Digital Color A Good Fit

"That's a big, big plus," he says because when you restrict customers to particular papers, they tend to turn up their nose if they had something specific in mind. "Now if they want a linen finish, you're open to doing it."

Opening New Ground

Savings on a per-copy basis is good, but to make the expense of a new machine worthwhile you need to add jobs to your queue that would have previously gone elsewhere. Digital color printers score well in this category.