Digital Color A Good Fit

Beyond the familiar printing of a recipient's name and address on items to be mailed, customized marketing pitches can be added to all types of documents. Friend says that requests for this type of service continue to grow as customers grow confident in the results.

"We want to take advantage of short-run variable data," says Wise, "and while we've been fairly unsophisticated to date, with the iGen3 that's something we can market and sell now. Within the next six months, it should become a big business for us."