Determining Our Outcome by Our Income

And it absolutely will not stop, ever, until your shop is dead.

The Plot Against You

The dictionary tells us that "competition" is a "rivalry between two or more businesses striving for the same customer or market." The customer or market in question is your company. Believe it or not, there are people out there right now, in a world not far from your office door, that are holding meetings, running spreadsheets, planning strategies and preparing to make outrageous claims about you to take your company's printing from you and make it their own.