PRINT 09: Fast Presses, Slow Show - Page 4 of 32

By Erik Cagle , Mark Michelson and Bob Neubauer

So was PRINT 09 a success, even giving it a partial pass for being in the wrong economy at the wrong time? In fairness to the promoter, Graphic Arts Show Co. (GASC), the show must go on, even in the worst of circumstances. GASC certainly did its part in offering incentives for vendors to bring heavy equipment and in trying to attract visitors through a personalized marketing campaign targeted at specific market segments. Outside of dumping the Friday opener, there was probably not much that could have been done to make the event substantially better.

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Erik Cagle Author's page

Mark Michelson Author's page

Mark Michelson now serves as Editor Emeritus of Printing Impressions. Named Editor-in-Chief in 1985, he is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.