Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

The growth in color and variable data spans offset and digital, and many print providers operating in blended production environments are combining conventional printing with a digital printing solution. Long runs of offset-printed full-color brochures, for example, serve as much more effective communication tools when personalized data gets added digitally.

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Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia