Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

Web Storefronts to Proliferate

More print providers in 2008 will offer Web-to-print solutions with an electronic storefront, making it easy and efficient for users to place orders and for print providers to streamline processes, from production through invoicing. Linking an electronic storefront with a digital press creates an even more efficient system for developing and producing short-run, customized materials.

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Companies:
Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia