PRINT: The Growing Multi in Multimedia
Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.
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Other color-driven, variable data solutions that will accelerate in 2008 include Web-based, customizable templates for brochures and marketing materials, personalized direct mail, books and catalogs, and photo services such as calendars, cards and books. These short-run jobs are ideal for customers to create and order online.
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- Companies:
- Eastman Kodak Co.
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Jeffrey Hayzlett
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Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.
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