PRINT: The Growing Multi in Multimedia

Color and VDP Rising Fast

The increased use of color and variable data to create printed materials that stand out and produce results will accelerate during the coming years. Transpromo communications exemplify these types of new applications.

Transpromo communications are transactional documents used to deliver promotional messages. Bills, statements and other transactional documents, by their nature, have a captive audience and provide an ideal opportunity to tailor messages based on a consumer’s interests, preferences and patterns. Incorporating personalized color variable data into bills and statements creates a customer communication piece that gets attention and causes action.