Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

The Adaptability of Print

What’s behind the ongoing vitality of print? Human nature partially explains it. Print thrives simply because people know and enjoy it. While that’s been true through the years, in a 24/7 technology-driven, world—one in which consumers have more media choices than ever—familiarity and likability don’t guarantee success.

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Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia