Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

Print has a remarkable resiliency and unprecedented ability to become even more relevant with every new technology or medium. That’s the future of print. IPG

Jeffrey Hayzlett is chief business development officer and vice president of Eastman Kodak Co. With sales of $10.7 billion in 2006, Kodak is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information. For more information about Kodak’s Graphic Communications Group visit:

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Companies:
Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia