PRINT: The Growing Multi in Multimedia

The Resiliency of Print

There are more media than ever for communicators to use to send their messages to audiences. Each option offers unique features, whether it’s reaching many people at once, such as through television, or delivering a message to a specific individual, as with a cell phone. Print is unparalleled in its ability to serve equally effectively as a mass medium, 1:1 marketing tool or part of a cross media campaign.