Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

The Workflow Behind it All

For print service providers to take advantage of the many functions, applications and technologies for printing, they will need a unified workflow. Bringing together the workflows associated with various systems and processes into a single workflow makes it easier for printers to manage and streamline their operations, increasing productivity and efficiency.

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Companies:
Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia