Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

The technology enables variable numbering or coding on internal pages of folded newspapers to support a variety of news, advertising and promotional contest opportunities, tailored to specific audiences.

In 2008, new developments will lead to ink-jet printing systems that produce offset-class digital ink-jet images. Users can expect greater durability, gamut, speed and ease of use from these next-generation ink-jet systems.

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Companies:
Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia