Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

Customized Newspapers

A recently introduced combination of technologies from Kodak and MAN Roland has brought on-press digital ink-jet printing at full speed to newspapers—and created the ultimate customized newspaper. The KODAK VERSAMARK DP6240 printer has been adapted to make it capable of printing 3,000 fpm on a newspaper press to add variable text, bar codes and images.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 All Next »

0 Comments

View Comments

Companies:
Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia