Despite competition from other media, print is thriving. It can serve as a mass medium, 1:1 marketing tool or part of a cross media campaign.

By Jeffrey Hayzlett

Integrating ink-jet printing with offset presses represents another new application for color and variable data. This type of hybrid printing system gives printers strong competitive positions based on their cost structures and ability to produce personalized offset communications with rapid turnaround times.

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Companies:
Eastman Kodak Co.

Jeffrey Hayzlett Author's page Jeffrey Hayzlett is the chairman of the C-Suite Network, which provides networking opportunities for business executives with titles of VP and above from companies with annual revenues of $10 million or greater.

PRINT: The Growing Multi in Multimedia