Despite a budget crunch and a state-wide ban on new equipment, this in-plant justified a new four-color direct imaging press.

It took Bramlett eight months to get his request for a four-color press approved by the university, between the paperwork, specification and bid development and the actual procurement process. As a result of his work, the shop was able to install the 34DI in July.

“It was not an easy sell,” Bramlett points out.” But now that it’s in, it’s been doing wonders.