Delving Into Digital

"Color is spreading," Hartley contends. "I liken it to the movie Pleasantville—once you get color, there is no going back."

Adding color capabilities is something many in-plants want to do.

"Color printers are becoming a necessity in printed communications," says Tim Moylan, vice president of on-demand printing and publishing for Océ Printing Systems USA. "Research shows that color in printed materials can translate into increased sales, better first impressions and improved memory retention."