Delving Into Digital

Paul Hartley, vice president of business development, hints that Xerox will soon announce another new product, offering output between that of the 5799 and the DC30.

Hartley says that digital printing equipment is coming down in price and is a less expensive option than using ink-jet printers. He also points out that having personalization options, like those on the DocuColor 40 and 30 Pro models, can help get better responses from direct mail campaigns.