Defeating the Digital Myth
Despite the popular perception that digital is replacing print, printed publications are not going away any time soon.
"Our clear focus is on print," Bell notes. "We feel it's important that our customers have a multifaceted approach, and that's why we invested time and effort into the OMag program.
"Our sales for our fiscal year, which will end (in April), grew in excess of 8 percent. Profitability isn't where I'd like it to be, though; pricing pressure in all facets of the industry are really unbearable. But, we truly see a really strong future at Ovid Bell Press."
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