Defeating the Digital Myth
Despite the popular perception that digital is replacing print, printed publications are not going away any time soon.
As publishers look to cultivate readership online and in print, Dr. Husni believes it's important to create an experience that is unique to its medium, not to mention relevant, sufficient and necessary. With the meat of readership aged 25-65 relying on both media, he feels it's important for publishers to study and learn what they want.
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