Defeating the Digital Myth
Despite the popular perception that digital is replacing print, printed publications are not going away any time soon.
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Erik Cagle
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Fast forward 90-odd years, and we're met with the largely popular, yet baseless and unfounded, perception that digital is taking the place of the printed word. Sure, Kindles, Nooks, iPads and tablets are hot, but they have not fired off a kill shot to the heart of print.
"Print is still the cornerstone of the magazine business," declares Dr. Samir Husni (a.k.a. Mr. Magazine), the founder and director of the Magazine Innovation Center at the University of Mississippi's Meek School of Journalism and New Media. He is also the president and CEO of Magazine Consulting & Research, a firm specializing in new magazine launches, repositioning of established magazines, and packaging publications for better sales and presentations.
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Erik Cagle
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