Defeating the Digital Myth

"The growth of e-readers in the trade world has caused some publishers to realize that some amount of print sales is now occurring as e-books, which has caused them to dial back the print runs," notes Peter Tobin, vice president of North Chelmsford, Mass.-based Courier Corp. "Publishers would tell you that the most common use for an e-reader is reading fiction. Consequently, works of fiction have seen printing runs drop at a greater rate than nonfiction titles because there's been more migration to e-readers.