Defeating the Digital Myth
Despite the popular perception that digital is replacing print, printed publications are not going away any time soon.
On the Adult side, mass-market paperbacks took the greatest hit, a 22.5 percent decrease, while e-books jumped nearly 50 percent to $99.5 million, according to the AAP snapshot report. Overall, Trade grew 27.1 percent on sales of $503.5 million this past January, further evidence of multi-platform growth.
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